Q+A with founder Genevieve Treacy of Vieve

Meet The Founder

What inspired you to launch Vieve?

Vieve came to life from my love for travel and admiration for the Wayuu tribe in South America. I was drawn to the skill and dedication of Wayuu women, particularly their beautiful mochila bags. Inspired by their craftsmanship, I set out to create a sustainable, high-quality line of totes and bags that I could infuse my design aesthetic into.

What does the brand name translate to?

“Vieve” embodies the essence of being “full of life,” reflecting a personal philosophy I wholeheartedly embrace. It is also a nod to my name because I believe you should put yourself into everything that you create.

What is the Vieve vibe?

Free-spirited, unconventional, wanderlust, conscious, fun-loving

What is the most covetable style for Spring/Summer?

Without question my Cabana totes in fresh new colors!

What are your most popular styles?

The modern-day-mochila bags were the genesis of the brand. I fell in love the moment I saw them and I’m rarely found without one on my shoulder. They are functional, versatile, and visually represent an entire culture. I love pieces that tell a story and I wanted to start a line that brought more than an accessory to the market. Our newest bag, the Cabana Tote, has gained a ton of popularity as well. It is so crisp and clean looking but nods to the ever familiar beach tote. The main amazing difference is its durability. It is 100% waterproof which changes the boating/beach/poolside game. 

Where can people shop the brand?

Follow along @vieve.ny for new drops and shop at vieveny.com 24/7