Power Duo: Sam & Lex
Sam & Lex is a sister-owned fashion business founded in 2015 by Samantha and Alexandra, two sisters with a shared love for style, individuality, and building something meaningful together. What began as a boutique on Manhattan’s Upper East Side quickly grew into a destination for globally curated fashion and personalized shopping.
From 2015 to 2018, their storefront offered a handpicked selection of designers from around the world, reflecting timeless style, emerging labels, and wardrobe pieces that feel both elevated and effortless. As the industry evolved, so did they. In 2018, the duo transitioned from a brick-and-mortar space to a digital platform, focusing on e-commerce and highly personalized styling services. Whether through virtual wardrobe consults, custom styling, or sourcing rare finds, their mission has remained the same: to help women feel confident, seen, and effortlessly styled.
In 2022, both relocated with their families to Fairfield County, Connecticut, and now reside in Weston, a move that brought their lives and business even closer together. As sisters, mothers (each of them with two boys), and now neighbors, their personal and professional lives continue to grow side by side. Their families are deeply connected, and the same closeness, collaboration, and support they share at home fuels the spirit of Sam & Lex.
Together, they bring a balance of style intuition, attention to detail, and a highly personalized approach to everything they do.
Sam & Lex isn’t just a fashion business, it’s a story of family, creativity, and reinvention. They’re proud to be a women-owned company built on trust, sisterhood, and a passion for helping others express themselves through style.
Welcome to Sam & Lex, we’re so glad they’re local to us now, live from Weston!
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